top of page
2026
American Marketing Association Winter Conference
AI Research:
In 2026, Dr. Virginia Rolling co-presented AI research with University of Alabama Marketing colleague Doug Albertson entitled "Attitude over usefulness: Predicting Student Adoption of AI in the Marketing Classroom" at the 2026 American Marketing Association Winter Conference in Madrid, Spain.
This research was grant funded with special thanks to the University of Alabama Teaching Academy for an Instructional Tide Teaching Grant Award.
bottom of page